Tips for Listing Agents

9 Most Efficient Ways To Market Your Listings

9 Most Efficient Ways To Market Your Listings

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The Market You Don’t Think AboutDid you know that most transactions in this country (better than 65% in most MLSs) are co-broked?  That’s right! Almost two thirds of your business comes from other agents.  So while everyone else is focused on combing the internet for the next lead they will have to chase down, the smart listing agents of the world will be courting not the buyers themselves, but the busiest buyers agents instead.  Higher Return on InvestmentThink about it.  Getting into relationship with a single buyer’s agent takes significantly less time than it takes to get into relationship with all of their clients.  And giving that agent an incentive to show your properties first – especially in a slow-moving market – is easy.  Think About What They WantUnlike listing agents, buyer’s agents are strapped mostly for time.  If you can offer them services as a professional courtesy, they will preferentially choose your listings to show when all other factors are equal.  Make Showings Easy – They don’t want to have to wait for you to show your listing on an accompanied showing.  They don’t want to have to fight with your staff to get a key or figure out when the office will be open to pick one up.  They want a lockbox and an easy-in, easy-out process.  Be Honest In Your Listing Writeup – Nothing is worse than taking a picky client to a house that says “for the discerning buyer – in great shape!” and finding a pit that desperately needs a coat of paint.  It loses face for the agent who brought the client there and it doesn’t sell the house.  It will also put your actually nice listings at the bottom of the pile for future showings. Be Complete In Your Listing Writeup – Don’t be lazy. Put the measurements of the room into the listing. If measurements aren’t there, then a good buyer’s agent will assume that the rooms are too small and/or the agent is lame and they’ll take their clients elsewhere first.  Take good pictures and include them in the listing.  List Any Terms in Your Writeup:  Be clear up front if there’s a timing issue or a short sale or...

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